Notification of Major Interest in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ii Dignity Plc
2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights  
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached  
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments  
An event changing the breakdown of voting rights  
Other (please specify): On completion of Return of Cash to Shareholders and New Ordinary Shares being admitted to the Official List under ISIN GB00B4JZFN18 X
3. Full name of person(s) subject to the notification obligation:iii Lloyds Banking Group plc
4. Full name of shareholder(s) (if different from 3):iv See Section 9.
5. Date of the transaction and date on which the threshold is crossed or reached: v 11 October 2010
6. Date on which issuer notified: 13 October 2010
7. Threshold(s) that is/are crossed or reached: vi, vii

Direct/Indirect holdings remains above 7%

8. Notified Details:

A: Voting rights attached to sharesviii, ix
Class/type of shares

if possible using the ISIN CODE
Situation previous to the triggering transactionResulting situation after the triggering transaction
Number of SharesNumber of Voting RightsNumber of sharesNumber of voting rights% of voting rights
 DirectxiIndirectxii DirectInd

Ord 9p


5,099,712 5,099,712 352,667 352,667 3,762,060 0.644% 6.871%
B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrumentExpiration datexiiiExercise/ Conversion PeriodxivNumber of voting rights that may be acquired if the instrument is exercised/ converted.% of voting rights
Total (A+B+C)
Number of voting rightsPercentage of voting rights


9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:xxi

4,103,318 shares (7.494%) are under the control of Scottish Widows Investment Partnership Ltd, a wholly owned subsidiary of Scottish Widows Group Ltd, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking Group plc (Indirect Interests).

Proxy Voting:
10. Name of the proxy holder: N/A
11. Number of voting rights proxy holder will cease to hold: N/A
12. Date on which proxy holder will cease to hold voting rights: N/A
13. Additional information: Notification using the Total Voting Rights figure of 54,755,680
14. Contact name:
Matthew Wilson
15. Contact telephone number: 0113 235 7729


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