Notification of Major Interest in Shares 07/07/2010 | Dignity Plc

07/07/2010

Notification of Major Interest in Shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ⁱⁱ	Dignity Plc
2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights	Yes
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached	No
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments	No
An event changing the breakdown of voting rights	No
Other (please specify):	No
3. Full name of person(s) subject to the notification obligation:ⁱⁱⁱ	AEGON UK Group of Companies
4. Full name of shareholder(s) (if different from 3):^iv
5. Date of the transaction and date on which the threshold is crossed or reached: ^v	July 06, 2010
6. Date on which issuer notified:	July 07, 2010
7. Threshold(s) that is/are crossed or reached: ^{vi, vii}	4-5%

A: Voting rights attached to shares^{viii, ix}
8. Notified Details:
Class/type of shares if possible using the ISIN CODE	Situation previous to the triggering transaction		Resulting situation after the triggering transaction
	Number of Shares	Number of Voting Rights	Number of shares	Number of voting rights		% of voting rights
	Number of Shares	Number of Voting Rights	Number of shares	Direct^xi	Indirect^xii	Direct	Indir
GB00B14W3659	3,180,330	3,180,330	2,782,956	2,782,956	424,295	4.36	0.66

B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrument	Expiration date^xiii	Exercise/ Conversion Period^xiv	Number of voting rights that may be acquired if the instrument is exercised/ converted.	% of voting rights

Total (A+B+C)
Number of voting rights	Percentage of voting rights
3,207,251	5.02%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:^xxi
AEGON UK Group of companies – parent undertaking of: AEGON Asset Management UK plc AEGON Investment Management UK ltd. AEGON ICVC

Proxy Voting:
10. Name of the proxy holder:	AEGON UK Group of Companies
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:
13. Additional information:	AEGON UK Group of Companies consists of: AEGON Asset Management UK plc AEGON Investment Management UK ltd AEGON ICVC
14. Contact name:	Miranda Beacham
15. Contact telephone number:	0131 549 3460

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