Director/PDMR Shareholding

Dignity plc announces that yesterday the Trustees of its Long Term Incentive Plan ('LTIP') made a release of ordinary shares of 9 pence each to the Directors below in accordance with the LTIP as disclosed in the prospectus issued when the company listed on 8th April 2004. The shares released were those awarded on 14th April 2005 and meet the performance criteria as disclosed.

The Directors elected to sell all the shares so released, in the market at a price of 735p per share, therefore their resultant holdings of ordinary shares remain unchanged. The table below sets out the details:

DirectorShares ReleasedShares SoldRemaining Options under the LTIP
Mike McCollum 68,198 68,198 157,894
Andrew Davies 51,470 51,470 118,066


Richard Portman
Corporate Services Director and Company Secretary
Tel: 0121-321-5602

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