20/09/2011

Notification of major interest in shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:ii Dignity Plc
2. Reason for notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights X
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached  
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments  
An event changing the breakdown of voting rights  
Other (please specify):  
3. Full name of person(s) subject to the notification obligation:iii

Baring International Investment Limited (“BIIL”)
 

OppenheimerFunds, Inc. (“OFI”)
 

OFI Institutional Asset Management, Inc. (“OFII”)
4. Full name of shareholder(s) (if different from 3):iv  
5. Date of the transaction and date on which the threshold is crossed or reached: v 16 Sept 2011
6. Date on which issuer notified: 19 Sept 2011
7. Threshold(s) that is/are crossed or reached:

5% (aggregate position increased to 5.0909%)
8: Notified Details

Company Secretary, Richard Portman @ richard.portman@dignityuk.co.uk

4 King Edwards Court, King Edward Square, Sutton Coldfield, West Midlands, B73 6AP 
A: Voting rights attached to shares
Class/type of shares if possible using the ISIN CODESituation previous to the triggering transactionResulting situation after the triggering transaction
Number of SharesNumber of Voting RightsNumber of sharesNumber of voting rights% of voting rights
Direct xi Indirect xiiDirectIndirect
GB00B14W3659

BAM:  1,166

OFI:  2,759,244

Total: 2,760,410

BAM:  1,166

OFI:  2,759,244

Total: 2,760,410

BIIL*:  24,414

OFI:  2,414,306

OFII:  348,932 

Total: 2,787,652

 

BIIL*:  24,414

OFI:  2,414,306

OFII:  348,932  

Total: 2,787,652

  

BIIL*:  0.0446%

OFI:  4.4092%

OFII:  0.6372%  

Total: 5.0909%

 *See chain of command in section 9 below.

B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial instrumentExpiration dateExercise/ Conversion PeriodNumber of voting rights that may be acquired if the instrument is exercised/ converted.% of voting rights
         
 C: Financial Instruments with similar economic effect to Qualifying Financial
 Resulting situation after the triggering transaction
 Type of financial
instrument		  Exercise price  Expiration date xvii  Exercise/
Conversion period xviii		  Number of voting rights instrument refers to

 

 

% of voting rights xix, xx
           Nominal Delta
             
Total (A+B)
Number of voting rightsPercentage of voting rights

BIIL:  24,414

OFI:  2,414,306

OFII:  348,932  

Total: 2,787,652

 

BIIL:  0.0446%

OFI:  4.4092%

OFII:  0.6372%  

Total: 5.0909%

 
9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:xxi

Massachusetts Mutual Life Insurance Company is the ultimate parent company of OppenheimerFunds, Inc. (“OFI”), Baring Asset Management Limited (“BAM”), and Baring Asset Management LLC (“BAMLLC”). 

OFI Institutional Asset Management, Inc. (“OFII”) is a wholly-owned subsidiary of OFI. 

Baring International Investment Limited (“BIIL”) is a wholly-owned subsidiary of BAM.  With respect to the BIIL shares noted above, the accounts are contracted to BAMLLC; however, BAMLLC has delegated day-to-day investment management of such accounts to BIIL.  BIIL also maintains voting discretion for such accounts. 

The percentage of holdings noted above is based on total outstanding shares of 54,757,054.
Proxy Voting:
10. Name of the proxy holder:  
11. Number of voting rights proxy holder will cease to hold:  
12. Date on which proxy holder will cease to hold voting rights:  
13. Additional information:  
14. Contact name: Susan Beaudin, Massachusetts Mutual Life Insurance Company
15. Contact telephone number: 011 (413)744-5956

 

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